WHO WE ARE
About Us
greenHorizon is the specialist sustainability and social impact division of award-winning agency, Horizon Communication Group.
We are a team of expert sustainability and social impact communicators who partner with brands and organisations to help amplify their impact.
We take our impact seriously. The greenHorizon team are signatories of the UN Global Compact, proud Comms Declare and Leaders in Sustainability Network members, and on a path to B Corp Certification.
OUR CREDENTIALS:
WHat We Do
Our Services
We are full-service communications agency with deep subject matter expertise in sustainability, social impact and ESG.
Our work begins at the strategy stage, helping clients to identify key audiences, craft compelling messaging and map critical stakeholders, and culminates in compelling storytelling through a variety of channels. Using a behavioural science best practice lens, we build full-service, strategic campaigns and programs that bring sustainability and social impact initiatives to life to drive authentic change.
Strategy and implementation plans
We shape strategy through rigorous discovery: understanding the problem, the audience and the context. The result is a focused roadmap that aligns objectives, messaging and execution for maximum impact.
Brand and campaign messaging
We distil complex issues into clear, compelling brand and campaign messages that resonate with the audiences who matter. Our team crafts messaging that builds credibility, drives behaviour and positions organisations with confidence in moments of opportunity or scrutiny.
Thought leadership, brand narrative and storytelling
We help organisations articulate powerful narratives that cut through - elevating expertise, purpose and impact. Through a mix of data-driven insight and creative storytelling, we shape thought leadership that positions clients as authoritative, trusted voices in their field.
Stakeholder mapping and engagement programs
We map the stakeholders who influence outcomes and design engagement programs that build trust, clarity and momentum. Our approach blends behavioural science with practical, real-world experience to ensure every interaction lands meaningfully.
Brand ideation and co-design
We facilitate collaborative ideation and co-design that brings together diverse voices to unlock creative, practical brand solutions. This process builds genuine ownership and produces brands that reflect both organisational ambition and community needs.
Content creation, including copywriting, case studies, videography, animation
We translate strategy into rich, multi-format content - from sharp written copy to case studies, video storytelling and animation - that brings ideas and impact to life. Our content is crafted to be both beautiful and effective, tailored to the right channels and audiences.
sustainability
We Get Sustainability
ESG and sustainability issues shaping Australia.
From food waste and packaging circularity, through to the energy transition and sustainable aquaculture, to empowering women and driving awareness around intersectional issues – our team are immersed in the biggest ESG and sustainability issues shaping Australia. Whether it’s increased reporting, shifting regulatory environments or increasing stakeholder, investor and customer scrutiny, we help brands navigate sustainability and social impact complexities, manage risk, and ultimately leverage sustainability as a core proof point.
Our Team
Green Team
We are a team of highly skilled communicators who partner with our clients to deliver results.
Our team is passionate about making a difference and helping organisations deliver on their sustainability commitments.
Liz McLaughlin
Strategic Advisor
Liz McLaughlin
Strategic Advisor
As the founder of Horizon, Liz has 30+ years of experience advising organisations on strategic communications with a positive social impact. She is a former national President of the Public Relations Institute of Australia. Her client list is diverse – she has led high-profile programs includes corporate, government and a range of environmental, product stewardship and co-regulatory organisations.
Alice Johnson
Head of Sustainability
Alice Johnson
Head of Sustainability
Alice is a communications professional with 12 years' experience across agency and in-house teams. A sustainability specialist, she has worked closely with all levels of government, not-for-profits, major brands and retailers, and is passionate about helping organisations to navigate and champion environmental and social change.
She has developed and implemented award-winning communications strategies for organisations including the Australian Packaging Covenant Organisation, Planet Ark and the Advanced Manufacturing Growth Centre. In the UK, she oversaw the PR for the country's biggest environmental trade shows – RWM, The Energy Event, The Water Event and The Renewables Event. Alice regularly presents at events and webinars on topics including sustainable communications and environmental behaviour change.
Justin Flaherty
Director
Justin Flaherty
Director
With over 30 years experience, Justin's expertise is highly valued. His astute counsel provides both solutions and instils confidence in C-suite executives who are at the mercy of policy changes and the court of public opinion. As a former chartered accountant, Justin brings his analytical expertise to ensure all our programs deliver a return on investment, and he has developed a number of unique tracking and management processes that assist in this while supporting transparency in client reporting.
Justin has particular expertise in reputation and issues management and this, in addition to his strategic counsel, is valued by all our clients. He also brings a creative approach and has the unique ability to distil highly complex processes and information into simple messages and communication products that resonate with audiences, drive understanding and deliver behaviour change.
Lisa Portolan
Managing Director
Lisa Portolan
Managing Director
Lisa is a communications professional and academic from Sydney. She was previously the Director of Communications at the Department of Communications and the Australian Sports Commission, Head of Internal Communications at Western Sydney Local Health District (NSW Health) and Group Account Director at Herd MSL.
She has extensive experience in conceptualising and rolling out campaigns in complex regulatory environments. Lisa is also a casual academic at the University of Technology Sydney, examining new and emerging technologies and platforms like TikTok on communications. She has previously published several books, including, Love, intimacy and online dating: how a global pandemic redefined intimacy (Routledge, 2023) and was the host of the top ten podcast Slow Love. She frequently writes for The Conversation and The Guardian and has appeared on The Project, the Today Show, Sunrise, ABC news, the Drum and Insight.
Testimonials
Testimonials
What our clients say
“Changing the pessimistic tone of conversations and entrenched perceptions of manufacturing are no easy tasks or ones that can be achieved overnight. Horizon achieved this outcome. This has been a concerted, passionate, committed team effort from their entire team. They intimately understand what we are trying to accomplish, and they know that this is a long-term slog. We need to change the psyche of the nation on Australian manufacturing and I believe Horizon is the right partner to help us achieve just this.”
Kelly Godeau
Director, Communications and Marketing, AMGC
“Horizon provides strategic communication advice, strategy development, media management, stakeholder engagement and content development. They have been integral to our growth and success and enabled us to deliver a clear value proposition. They ’get’ our business – and continually deliver positive ROI. We value their contribution and consider them to be a strategic partner in the delivery of our work.”
Brooke Donnelly
GM - Sustainability, Coles
Former CEO, Australian Packaging Covenant Organisation.
“The Horizon team has provided Chargefox with PR and communications knowledge, support, insight and domain expertise that has helped refine our messaging and amplify its impact. They are also a pleasure to work with.”
Rob Asselman
Head of Marketing, Chargefox
“Thank You Horizon! We’ve worked with Horizon on sustainability communications for many years with great success. greenHorizon is a natural offshoot for this creative and entrepreneurial team and is set to flourish.”
Rebecca Gilling
Planet Ark Co-CEO and Executive Director
OUR WORK
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Work we’re proud of...
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INSIGHTS
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