// ANZPAC Plastics Pact
An initiative under the Ellen MacArthur Foundation's Global Plastics Pact initiative, the Australia, New Zealand and Pacific Island Plastics Pact unites industry and governments behind a set of regional plastic reduction targets.
Uniting business and governments behind a better approach to plastics
CONTEXT
To address this challenge, the Ellen MacArthur Foundation, one of the world's leading circular economy education bodies, developed the Global Plastics Pact model, which enables them to work in partnership with on the ground delivery partners to launch localised plastics pacts. These pact programs bring businesses and governments behind a shared vision of a circular economy for plastic, where plastic never becomes waste or pollution. In 2021, the Australian Packaging Covenant Organisation (APCO) launched a Plastics Pact for the Oceania region.
OUR WORK
- Pre-launch communications: Including developing the ANZPAC brand, messaging, website and marketing collateral, including toolkits, social assets and promotional videos. We also helped APCO to build awareness of the program and its benefits with a series of live industry engagement events – including an industry announcement at the 2020 National Plastics Summit in Canberra.
- Launch event: Horizon launched the ANZPAC Plastics Pact in May 2021 with a hybrid live and virtual event at the Australian Maritime Museum, delivering full event support and a proactive and reactive media relations program.
RESULTS
• Extensive stakeholder and program member engagement and support for the launch on social media and other communications channels
• Program surpassed all target membership figures and commercial targets.
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Horizon Communication Group is an independent agency responsible for award-winning campaigns. We deliver results through public relations, issues and crisis management, and targeted campaigns. Based in Sydney, we have long term affiliates in every state and territory in Australia.
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