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// Love Food Hate Waste

Helping NSW residents ditch food waste.


The NSW Environment Protection Agency’s Love Food Hate Waste (LFHW) campaign uses behavioural science best practice to combat the issue of food waste in NSW homes.

NSW Environment Protection Authority

Consumer

 CONTEXT

Food waste is a huge environmental challenge and a major contributor to climate change. Here in NSW, 1.7 million tonnes of food are wasted each year and households are the largest contributor. Love Food Hate Waste (LFHW) is the EPA’s flagship food waste education program that works with businesses and households to stop food waste at the source.

 OUR WORK

From 2017, Horizon has delivered LFHW's multi award-winning content creation and social media strategy. 
Behaviour change science was central to our approach, combining behavioural insights, social trends and highly shareable waste-free recipe content.

Consumer
Consumer

 RESULTS

The campaign resulted in exponential growth in awareness. The LFHW Facebook page has grown from 17,900 followers in 2019 to more than 65,000 to date and the Instagram page from 1000 to more than 14,800.


In 12 months, the campaign achieved a total reach of 1.37 million and engagement of 66,700. The LFHW 2021 Awareness and Value survey of NSW residents revealed campaign cut-through, recall and behavioural change state-wide. 76% of respondents described LFHW as a very good brand for promoting food waste reduction, 71% acknowledged the program’s influence in motivating them to reduce food waste and 54% remembered LFHW materials in the prior year.

 AWARDS

2023 - IPRA Golden World Awards
Social Media Agency
Winner
2022 Asia Pacific Gold Standard Awards
Winner
2022 Golden Targets Awards
Digital, Social and/or Content Campaign
Winner
The communications and public relations agency delivering outcomes across government, business, sustainability and consumer sectors.
Horizon Communication Group is an independent agency responsible for award-winning campaigns. We deliver results through public relations, issues and crisis management, and targeted campaigns. Based in Sydney, we have long term affiliates in every state and territory in Australia.
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